eat.
Malik Jarrett holding the New Balance 990 x EAT. in a crowd of fans in EAT varsity jackets

Elevate All The Time.Elévate siempre.

Fall '26 drop

Washington, D.C. · since 2014

Shop the drop
990New Balance x EAT., sold out
DTLROn the rack and on dtlr.com
Wornby Wale and 21 Savage
2014Washington, D.C., est. 2017

Covered by WUSA9 · FOX5 DC · DTLR Brand Spotlight · DC Public Library

Back of the Still Here hoodie: Washington D.C., if you don't EAT you die in the street HoodiesTrack · Still Here · KeishaShop The DC to El Salvador Jacket worn with shorts and boots, blue EAT hat in hand JacketsDC to El SalvadorShop

Hoodies

400 GSM fleece · slightly oversized

Sets & bottoms

True-to-size baggy

Tees

Not so basic at all

Jackets

Limited runs

Beanies

Three colourways + the black

The idea

A movement and a clothing brand rolled into one.

EAT. started in Washington, D.C. in 2014 with Malik Jarrett, a DC native who took it from pop-ups to a sold-out New Balance 990 collab and a spot on the DTLR rack. Elevate All The Time is the name and the point: the pieces, the fans in varsity jackets, and EAT Cares, the nonprofit that mentors the next kid with a brand idea.

“Yesterday was yesterday.”

Malik Jarrett · Founder, Washington, D.C.

Follow Malik, @allhomage

Malik Jarrett, founder of EAT., in the black EAT track jacket

Lookbook

Drag through
DC to El Salvador Jacket worn with shorts and boots, blue EAT hat in hand
DC to El Salvador Jacket
DC to El Salvador Jacket and a black EAT cap
Jacket + EAT cap
Embroidery and printed lining of the El Salvador jacket
The lining
DC to El Salvador Jacket, half-body portrait
Embroidered florals
Blue EAT bucket hat and the El Salvador jacket
Bucket hat
Adult and kids Still Here hoodies stacked
Still Here, adult + kids
Fans in EAT varsity jackets at the New Balance 990 release
NB 990 release day

Where to find it

DTLR, pop-ups, online

Hear about the next drop first.

One text when it goes live. Nothing else.

One text per drop. Reply STOP any time.

QuestionsPreguntas frecuentes.

How do sizes run?How do sizes run?
Slightly oversized fit, true to size. Order one size down for a more fitted look.Slightly oversized fit, true to size. Order one size down for a more fitted look.
Where can I find EAT in person?Where can I find EAT in person?
DTLR select stores and the pop-ups announced on @eatthebrand.DTLR select stores and the pop-ups announced on @eatthebrand.
Do sold-out pieces come back?Do sold-out pieces come back?
Some do, when the next run is cut. Join the text list and you'll hear first.Some do, when the next run is cut. Join the text list and you'll hear first.
What does EAT stand for?What does EAT stand for?
Elevate All The Time. Yesterday was yesterday.Elevate All The Time. Yesterday was yesterday.